- Cisco is driven by the growth potential of selling services directly to corporate customers
- Cisco is moving into IP services to compete with Microsoft's move in IP TV etc.
Emerging Markets Demand Pay-as-you-go:
Another way of thinking about the Huawei impact is to think about the fact that consumers (individuals and corporate) are not always willing to spend millions of dollar up front to build out networks and realize the value over time. It is much easier to sell pay-as-you-go services in emerging markets where capital is often limited. In fact, if Cisco succeeds in this strategy, it may inspire other high-tech vendors to move to subscription pricing and SaaS model for emerging markets.
Services not Servers:
The WebEx acquisiton could also be seen as the begining of the move to selling "IP services" rather than do it yourself IP boxes to telcos and corporates. You can call this a Solutions strategy, an IP Services or SaaS strategy, or pehaps even hardware externalization or hardware-as-a-service . In the sense that rather than a corporate or telco buying Cisco hardware to build out a new Voip, web conferencing or video conferencing servic, it would now just buy a service. Nicholas Carr questions eloquently "Is the server industry doomed?" in this blog post where he talk about compute servers. I would extend the same argument to "IP-Services Servers" from Cisco.
What do you think about the China/Emerging Markets angle to Cisco's move? How will Telcos like Verizon and BT respond to this?
(As with all posts, these are my personal opinions.)
3 comments:
It is definitely a SaaS strategy.
Cisco sales of IP Telephony in Emerging countries is meager % of their overall revenue.
Webex in combination with Linksys can do wonders in this space. Both have a good brand name and will have excellent sales and support since they are now part of Cisco.
Cheap Linksys phones powered by a hosted on demand service. Easy to implement, deploy and one that provides Cisco consistent, predicatble revenues.
I agree with your opinion about Cisco externalizing the hardware for Telcos.
Other example of hardware externalization is Amazon's offering of EC2 and S3. Additionally, Amazon, with its 'Fulfillment by Amazon' service is externalizing its internal warehouse infrastructure to online retail clients. Using this service, even a small online retailer can gain access to world class warehouse management infrastructure using 'pay by the drink' model.
For Cisco, WebEx combined with Linksys could open up new array of products which can cater to emerging markets who, as you rightly stated, prefer pay-as-you-go model.
Such offerings from the likes of Cisco, Amazon et al will definitely act as a catalyst in bringing Saas model to mainstream play.
I agree with your opinion about Cisco externalizing the hardware for Telcos.
Other example of hardware externalization is Amazon's offering of EC2 and S3. Additionally, Amazon, with its 'Fulfillment by Amazon' service is externalizing its internal warehouse infrastructure to online retail clients. Using this service, even a small online retailer can gain access to world class warehouse management infrastructure using 'pay by the drink' model.
For Cisco, WebEx combined with Linksys could open up new array of products which can cater to emerging markets who, as you rightly stated, prefer pay-as-you-go model.
Such offerings from the likes of Cisco, Amazon et al will definitely act as a catalyst in bringing Saas model to mainstream play.
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