Are you missing the real genius of Coin?

There is plenty of questions around viability of what Coin has built and will be offering. There is plenty of naysayers and people with opinions on why it won't work. But here is what Coin got right - they have proven that there is a lot of demand for us to have a virtual wallet in some form of physical manifestation.
If they don't get stuck on the exact implementation of Coin and focus on meeting the now identified need of consumers to have a simpler way to carry and use credit cards using all kinds of possible techniques, they can grow this into a real business. They have our ears, and some of our dollars. They have a community. What do you have?
That is the real genius of Coin - they tested and identified a need that many questioned especially since very large companies have tried to build "Wallets" (looking at you Google) without success so far. They have given themselves (and others) an indication of what consumers want - we want our wallets to be simpler, slimmer and  100% compatible with existing systems.